Sometimes, your brand is in need for a fresh start. Maybe your sales decrease a bit, your look is perceived as outdated or your competition is one step ahead of you. Or maybe your gut is telling you that this is the right thing to do. Whatever the reason behind this decision is, re-branding seems to be the right answer. But does re-branding resume to changing a few superficial visual elements such as color palette or logo? Or is it much more than this? Let’s find out!