Sometimes, your brand is in need for a fresh start. Maybe your sales decrease a bit, your look is perceived as outdated or your competition is one step ahead of you. Or maybe your gut is telling you that this is the right thing to do. Whatever the reason behind this decision is, re-branding seems to be the right answer. But does re-branding resume to changing a few superficial visual elements such as color palette or logo? Or is it much more than this? Let’s find out!
If you are a travel junkie, you definitely must’ve heard about Airbnb. The online housing marketplace has been around for 11 years now, with no intentions of going anywhere in the near future. However, its identity hasn’t always been the one we are familiar with right now. In 2014, Airbnb went through a rebranding process, unveiling a fresh and relatable identity. With no further ado, let’s dig into this story and find out the most significant aspects of this new identity.